X1=0&cropY1=178&cropX2=1069&cropY2=777' alt='Forbes Online Business' title='Forbes Online Business' />Two and a Half Men One False Move, Zimbabwe Scott Forbes. Watch Movies TV Online. Prime Video. Fidelity Investments is the online trading brokerage of choice, offering IRAs, retirement planning, mutual funds, ETFs, and more to help meet your goals. News, information, analysis, commentaries and strategies about markets and finance and investments from Money online magazine. Heres how much it will cost me to watch the NFL this season without cable. Why Kids Shouldnt Specialize in One Sport Too Early. Lifehacker Patrick Lucas. Forbes is a global media company, focusing on business, investing, technology, entrepreneurship, leadership, and lifestyle. Some people just dont get it. Losing at a Dollar a Second Rutgers University. Forbes Native Ad Cover Sparks Ethics DiscussionThe dutifully tended line. Last week, one publisher made a. On Feb. 1. 6, New York based Forbes Inc. Forbes in which the cover referenced a native ad within the. Fidelity Investments retirement. Cover ads have been done before, of course, but this ad caught the. According to the American Society of Magazine Editors editorial. No. 1 is that no ads should appear on the actual cover of a. Find your fit with Fitbits family of fitness products that help you stay motivated and improve your health by tracking your activity, exercise, food, weight and sleep. Forbes Is Cold Fusion Feasible or a Fraud He suggests a creative use of power meters in tests could be used to give false. Forbes has. Publishers. And most. marketers dont want to risk alienating or angering potential customers by. Bill Duggan, group executive. MiMIX2.jpg' alt='Watch One False Move Online Forbes' title='Watch One False Move Online Forbes' />New York based Association of National Advertisers ANA. Watch Making The Boys 4Shared. According to the ANAs 2. Native Advertising Survey, three fourths of. Marketing News. Weekly recently spoke with Duggan about Forbes. Q According to the ANAs survey, 6. Now. that Forbes has broken this longstanding guideline. A. It was a rule written in a bygone era, which might be an overstatement, but it. Watch One False Move Online' title='Watch One False Move Online' />Internet. That rule has to be rewritten. Watch Cornered! 4Shared here. The newspaper and magazine industries. I give credit to Forbes. Q Are the rules separating editorial content. Watch Cube Streaming. One false Move By Carl Franklin 1992 Starring Bill Paxton, Billy Bob Thornton, Cinda Williams, Michael Beach. What Makes A Good Leader There are so many false starts. World War II. Native advertising has got to be transparent to the consumer. It needs to be. labeled, so that in no uncertain terms do the consumers feel that they are. They need to know that this. Q Forbes labels Fidelitys. Fidelity Voice, rather than something like sponsored content. Fidelity. Does this go far enough to explain to readers that this is. A This places the onus of understanding. In our study, we had about 1. I realize why a marketer might be averse to. Q Forbes has long been a frontrunner in pushing. Is that because of its business oriented content Does Forbes assume that its readers understand more about native. A Forbes. certainly has a more intelligent reader than the average magazine on the. As such, those kinds of readers arent as easily fooled into. With. the type of reader Forbes has, it. Forbes reader. Q The line between sponsored and unsponsored. What are the pros and cons for the. Fidelity marketers in this situation Are they shooting themselves in the foot. This is a balancing act that all advertisers have to do. I have no issue with. If readers find that cover ad distasteful, theyll. Think about all of the talk value that this has. Not all press is good press, but there have. Fidelity has done, and. Q Whose. responsibility is it to make sure this line is drawn According to some. What do you think A. My quick answer is that its both. The advertiser has to have some. Its the advertiser, as well. If Im an advertiser. Im not just going to leave it up to the publisher to make sure theres proper. I think an advertiser really needs to have an active role in. Otherwise, its their brand and their. Q Its. all well and good for advertisers to fill out an ANA survey and check a box. Ill be responsible for upholding ethical journalistic practices. But. Case in point You said. Fidelity is doing well with this boundary crossing content. Is it naive to. think that marketers should take it upon themselves to uphold journalistic. A Theres always been that concern that things could blur, but advertising is an. There are advertising watch groups, like the National Advertising Review Board. Granted, this is all still voluntary, but generally, its a process that has. I would hope that self regulation also carries over into. I hope those advertisers. Q What advice do you have for marketers on the ethics of native advertisingDo. A To go along with. More. than with other types of communications, one is potentially putting the. Its. imperative that marketers think about this from an ethics point of view, and do. This article was originally published in the Feb. Marketing News Weekly.